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| Tsuda’s costumed cats |
“Cats can’t be taught tricks.” Well, some can, as proven by Satoru Tsuda of Japan. He came up with the idea of using trained cats in TV ads in unconventional ways. He took in four strays and taught them not only to pose for the camera but to wear costumes of various types, including street thugs, punk rockers, policemen and soldiers.
The costumed cats were seen on TV, billboards, print ads and naturally made their way via merchandising into calendars, posters and jewelry. Not bad for a band of homeless cats and a very patient (and later very wealthy) trainer.
