Rodent-killing competition

Hiding under the table
Rodent-killing competition

Inevitably some of the products sold to kill rats and mice would have to use cats as part of their marketing strategy. In the 1870s, the businessman Ephraim Wells developed a product he called Rough on Rats (field-tested in his own rat-infested home).

Some of the ads for Rough on Rats showed a bevy of disappointed and alarmed cats, lamenting that they had been replaced by the amazing product.
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