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| Rodent-killing competition |
Inevitably some of the products sold to kill rats and mice would have to use cats as part of their marketing strategy. In the 1870s, the businessman Ephraim Wells developed a product he called Rough on Rats (field-tested in his own rat-infested home).
Some of the ads for Rough on Rats showed a bevy of disappointed and alarmed cats, lamenting that they had been replaced by the amazing product.
