From cats to newly hatched chicks |
Bon Ami scouring powder has been around awhile, along with its familiar baby chick logo and the slogan “Hasn’t scratched yet.” Bon Ami was launched on the world in 1886 by the soap manufacturer John Robertson, who used the mineral feldspar as the “magic ingredient” in Bon Ami.
In the early days, long before the baby chick logo, Bon Ami ads sometimes showed a fierce cat, claws out, on the verge of scratching two dogs, with the slogan “Cats can, but Bon Ami cannot scratch, for it lacks grit.”